How to Use Your Projector

Giving Your First Public Presentation

Your boss just told you that you will be speaking next week at a luncheon meeting of the local professional marketing association. She said your topic should relate to the award-winning marketing campaign you just completed, but she didn't elaborate on details. You are excited but very nervous. You have never given a presentation before a large group and you don't know where to start. Have no fear! The following checklist should help you get the background information you need to develop an effective presentation.

General Information
1. Who will be attending?
2. How does your topic relate to the attendees?
3. Does this group understand the technical/industry language you may use in your presentation?
4. How long do you need to speak?
5. What is the preferred style to present?
6. Will there be Q&A?
7. What is the name of the sponsoring organization and key contact information?

Audience Information
1. What is the audience size?
2. What are the basic demographics of the audience (age, gender, race, religion, education level, socioeconomic level, etc.)?
3. What are some of the related interests of the audience?
4. What will the audience be wearing (audience attire)?
5. What will be the disposition of the audience (friendly, supportive, neutral, hostile)?
6. What is the knowledge level of the audience regarding your presentation topic?

Once you have the basic information about your audience, you need to get more information about the logistics of your presentation. This information is critical. You don't want to get caught preparing an hour-long presentation to later find you were to appear on an expert panel for Q&A.

Venue Information
1. When is the presentation (time/date/location)?
2. What information exists regarding the event?
3. What is the venue for the presentation?
4. What is the room setup?
5. If you need A/V equipment, can the staff supply the equipment you need?
6. Will there be other speakers? In what order will they speak? What are their topics?
7. Will someone introduce you? What is his/her contact information?
8. Will there be press coverage?
9. Who is responsible for travel and hotel arrangements/expenses?